An Overview Of Purple Carrot
Dec 05, 2023 By Marie White

Eating a plant-based diet has become increasingly popular in recent years, and with good reason. Not only is a plant-based diet environmentally friendly, but it has also been shown to have numerous health benefits. However, transitioning to a plant-based diet can be daunting, especially regarding meal planning and preparation. This is where meal delivery services like Purple Carrot come in, offering convenient and delicious plant-based meals right to your door. In this article, we will explore the ins and outs of Purple Carrot, including its menu, customization options, pricing, and delivery process, to help you decide if this meal delivery service is right for you.

About Purple Carrot:

Purple Carrot is a meal delivery service that focuses solely on plant-based meals. Founded in 2014 by Andy Levitt, Purple Carrot aims to make plant-based eating more accessible and convenient. Their meals are designed to be healthy and delicious, focusing on using whole, unprocessed ingredients. Purple Carrot offers two different meal plans: the Quick & Easy Plan and the High-Protein Plan. Both plans offer three dinners per week, each serving two people. Purple Carrot also offers a snack add-on option for the extra cost.

Menu:

One of the most significant factors in meal delivery services is the menu variety, and Purple Carrot does not disappoint in this regard. Their menu changes weekly, adding new dishes to keep things interesting. The menu is also designed to be seasonally inspired, using fresh, local ingredients when possible. Some sample dishes from the Purple Carrot menu include Seitan Gyro Wraps, Creamy Vegan Mushroom Fettuccine, and Smoky Black Bean Tacos. Each dish comes with a detailed recipe card, so you can recreate the meal at home if you choose to do so.

Customization Options:

While Purple Carrot's menu is already plant-based, they do offer some customization options to accommodate dietary restrictions and preferences. For example, they offer gluten-free and high-protein options for their Quick & Easy and High-Protein plans. Additionally, you can swap out one of the meals in your plan for a different meal from the same week's menu. However, Purple Carrot does not offer the same level of customization as some other meal delivery services. So, if you have specific dietary needs or preferences, checking to see if they can accommodate them before signing up is worth checking.

Pricing:

Pricing is always a significant consideration for meal delivery services, and Purple Carrot is no exception. The Quick & Easy Plan costs $11.99 per serving, while the High-Protein Plan costs $12.99 per serving. This pricing is on the higher end of the spectrum for meal delivery services. Still, it is worth noting that Purple Carrot uses high-quality, organic ingredients whenever possible, which can contribute to the higher cost. Also, shipping is included in the price, so there are no extra fees.

Delivery:

Purple Carrot delivers to most of the contiguous United States, except in some Midwest and West Coast areas. Depending on your location, delivery is typically scheduled for Tuesdays, Wednesdays, or Thursdays. All meals come in a well-insulated box with ice packs to stay fresh during transit. Additionally, Purple Carrot uses eco-friendly packaging, which is a nice touch for environmentally conscious people.

Pros and Cons:

Pros:

  • 100% plant-based menu
  • Seasonally inspired, varied menu
  • High-quality, organic ingredients
  • Detailed recipe cards are included with each meal
  • Eco-friendly packaging
  • Free shipping included in the price

Cons:

  • Limited customization options

Conclusion

Overall, Purple Carrot is an excellent meal delivery service for those looking to transition to a plant-based diet or those already following a plant-based diet. Their menu is delicious and varied, focusing on using whole, unprocessed ingredients. While their pricing is higher, it is important to consider the ingredients' quality and the convenience of having healthy meals delivered right to your door. It is worth noting that Purple Carrot may not be the best option for those with specific dietary needs or preferences, as their customization options are somewhat limited. However, if you want a convenient and delicious way to incorporate more plant-based meals into your diet, Purple Carrot is an excellent choice.

In terms of customer service, Purple Carrot has received generally positive reviews. They offer a live chat feature on their website and email support. Some customers have reported issues with missing or incorrect ingredients, but Purple Carrot is responsive in addressing these issues and providing refunds or credits as necessary. Additionally, their Plate program and partnership with Tom Brady's TB12 Performance Meals demonstrate a commitment to giving back and promoting healthy living. If you want to try Purple Carrot, they offer a flexible subscription that can be paused or cancelled anytime.

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